Differing from paid ads, search engine optimiation deals with the organic listings, highlighted in red. You cannot pay Google for these rankings.

Search Engine Optimization

Search Engine Optimization allows us to understand how Search Engines work, and know what people are searching for.

The process of improving traffic to a website from search engines, using only the natural or organic results, is known as Search Engine Optimization (SEO). The faster a website appears at the top of the search results list, the more traffic it will receive.

Editing the contentand HTML code are two primary ways to optimize a website. They both increase its relevance to specific keywords, as well as, remove barriers to the indexing activities of search engines.

When Jay started helping people,in e-commerce platforms and operations, his main goal was to try and explain exactly what search engine optimization is, and help the clients understand that he was initially offering SEO of a website. This was back in 2006, in his early stages of reaching out and consulting businesses in the local area. Many people have heard of the term SEO but few actually understood what it meant.

Today a lot of things have changedand people understand optimization and the impact of a successful plan. However, very few have seen a strong implementation of search engine optimization and the major effect it has on a website.

Here at Jay Bale & Associates,we are pushing search engine optimization, and hoping that people in the business community start to understand the impact it has. Once they understand the impact, we can move into the total e-commerce development package and start to discuss looking at search engine optimization and search engine marketing.

This is how Jay Bale SEO was formed.It wasn't so much one person starting a company, it was really Jay, himself, working, and finding some friends, or just knowing contacts within the industry to help him with a particular part of the project.