Search Engine Marketing

Page domination occurs when you occupy 60% or more of the outbound links that appear on the Google results page for a particular keyword or phrase.

At JBA our goal for each client is to reach total market domination. First we get to a certain point by being careful, structured, and cautious. After we have reached that point, we can begin a plan into "Page Domination".

For Example:If you were to type "Widgets" in to the Google search bar, there will be somewhere around 10 organic SERP'S, and typically up to 13 paid ad SERP'S, so you may have up to 23 possibilities of different websites a user can click on. If the user clicks on all 23 of them, 14 of the possible 23 links would then result in some form of a link, ad, or direct purchase option, from one dominant website, creating "Page Domination".

Page Domination:is not a phrase you can Google, and it's something that's not talked about much because there's only a few people in the world that have ever achieved it on a global or company basis. Typically I don't give many examples of it, but when I'm with someone that really wants to see it, we show it to them; however, I'm careful to protect what our clients have. It's a very powerful marketing force, and page domination seems to self fulfill itself because it just grows stronger and stronger. It seems to have a very protective nature of what it becomes, and we absolutely agree that page domination is the way to market any product. It's something that we like to think we are well at, or at least, as for Jay Bale, one of the first people to achieve this.

To Be Successful:Search Engine Marketing, you need expert knowledge and experience. If you are not careful, or don't understand how it works, your competitors can ruin your whole marketing budget. Unfortunately, this also decreases the Return on Investment for the company. Search Engine Marketing, in its very nature, is a "Bidding War".

At any level, Search engine marketing has no room for beginners or intermediates. The game is cut throat in every aspect. You must you be careful based on the actions of your competitors, while at the same time you must be just as careful of Google or Yahoo because they can eat your marketing budget up.

By its very nature, a "Bidding War" is often shock enough for most newcomers. These people will most likely fail because an advanced marketer's intentions is to destroy the newbies, just as we seek out to destroy the weak, or ignorant, that attempt to enter into any of our protected markets.

Seen above, 14 of the possible 23 links for the keyword laptop could result in some form of a link, ad, or direct purchase option for one dominant website.