Search Engine Optimization Michigan Based Optimizer Jay Bale

Michigan Search Engine Optimization and Marketing

Getting Help From a Search Engine Optimization Company in Michigan

Starting or expanding into the internet has many unknowns. You will most likely need someone to help you to reach your goal, unlike most Search Engine Optimization Firms; I have built the most successful online company in my product industry (see “about” link). I understand ecommerce and understand what it will take to drive a large internet company into the air from the ground up. I have now spent 7 years working in and watching e-commerce. Today I work at pushing websites higher in the free listings of Google, Yahoo, and MSN.

Because search engine optimization is an entirely new field, there are no teachers yet. In fact most authentic optimizers are not for hire, many of them are busy managing large internet companies that they have created and own, or are unavailable because of supply and demand. Here in Michigan, search engine optimization companies are increasing everyday. Many of them are young web designers trying to learn a new field.

Most customers looking for website optimization know little about it. So measuring performance and results is an even further challenge. Because the industry is so new and difficult to understand, many undesirable patterns are developing. Below are some of the problematic trends that have emerged because of lack of information on all sides.

Trends of Search Engine Optimization Companies

• Overstating their skills
• Poor results
• Inadequate resources
• learning as they go
• No ecommerce training
• Not having the answers you need

Many search engine marketing firms never get their clients the support they need. They simply are defunct of the information they really need to know, yet work hard based on what they do know, which unfortunately is usually 99.9% of the time or greater, not enough information to help you with your big internet dream. In fact, your dream will usually die with the internet search engine marketing or optimization firm’s, limited ability.

Many Michigan Website Design Companies claim to be Search Engine Optimization providers as well. What a web design person really does is make artistic website designs. Many profaned Search Engine Optimizers are really computer web designers turned into optimizers because the customers do not know better. Bringing the computer web design person into internet marketing and optimization has pitfalls which are usually very dangerous. My background is in International Business and Japanese language and I am not a website designer. I am a pure, Search Engine Optimizer.

Most internet marketing and development firms make money by getting as many accounts as possible, and billing each of them monthly. It is not uncommon for a small Michigan based website design company to have over 400 accounts. I keep my account load under 8 accounts.

A New Way of Doing Business

Internet entrepreneurs are very new! E-commerce really only began within the past 7 years, so we see few people that have been educated in it. Most newcomers will fall accidental or intentional victim to a lack of answers. The real hard part is being able to discern the good information from the bad.

In order to make money and to continue making money online will require heavy exposure. When we look at the many ways to get internet search engine exposure, we see there are two main categories, search engine marketing and search engine optimization. Paid marketing has several different ways to gain exposure on search engines, but with recrruing click charges. Search engine optimization gains exposure without click charges and much higher qualified leads coming to the web site. The top internet businesses today will use a combination of paid and non paid search engine marketing, and will look to non paid traffic (optimization) as the success of their future.

Reasons Why Paid Search Engine Marketing Fails:

• The search engine marketing AD has poor text
• The ad is under the wrong key word terms
• The open bidding forum is too complicated to understand for the SEM
• The price per click is too high, resulting in a low Return On Investment (ROI)
• The ad lands on the home page, when it should of directed the customer to the detailed page within the site
• The ad lands on the wrong product page
• The ad is not monitored for its return on investment
• And the list goes on...
  

The Future for Website Optimization in Michigan

For ecommerce survival and sustained profitability, non paid search listings gained through search engine optimization may soon determine the winners from the losers. Paid internet marketing is quick and instantaneous. Any company can, within 24 hours, have the exact same paid marketing plan as any of their competitors, money can and will buy you in.

Optimization is ongoing and needs time to propogate within the big 3 search engines. There are also higher upfront costs, the majority of which will be research and design.

Competition from other search engine optimizers is minimal today. In fact I feel there may only be a few hundred people in the country that do what I do. The Two largest Michigan Search engine optimization firms, do not even give examples of optimization they have done for their customers. Firms that do give examples simply show one listing with one search engine, because that is all they have achieved.

I am looking for business entrepreneurs looking to use the internet to expand their market. In private I can show you examples of market domination so severe that it is not publicly shown. Search Engine Optimization is what this site is designed to promote, however my paid search engine marketing skills, known as pay per click or paid internet marketing, are quite strong. I have 7 years experience in this field, and I am capable of overwhelming whole markets.

Sincerely,

Jay Bale SEO,

Search Engine Optimizer Michigan and Beyond!